Alternative – Wool Croft

Alternative Flooring Wool Croft – Natural Wool Loop Carpet with Rustic Charm and Lasting Durability

Alternative Flooring Wool Croft is a beautifully textured 100% wool loop pile carpet, inspired by the rugged beauty of the British countryside. With its chunky loop construction and earthy, heathered tones, Wool Croft delivers a cosy, rustic aesthetic ideal for cottages, country homes, or any interior looking to add natural warmth and tactile texture.

Made from high-quality wool, this carpet is naturally insulating, breathable, and resilient — making it a smart and sustainable choice for both style and performance.

✅ Chunky loop pile for a rustic, handcrafted look
✅ Made from 100% natural wool – sustainable and biodegradable
✅ Naturally flame retardant and breathable
✅ Excellent resilience – suitable for medium to heavy domestic use
✅ Available in a palette of warm, natural shades
✅ 4m width – ideal for most residential installations
✅ Best used with underlay for comfort and longevity
✅ Moth resistant and easy to maintain
✅ Woven with care in the UK or EU using eco-conscious methods

Alternative Flooring Wool Croft is perfect for homeowners looking to embrace natural textures, warmth, and a touch of the outdoors — all in a durable, low-maintenance carpet.

Order your free sample today or speak to our team for colour matching, room suitability, and installation guidance.